Facebook now working to detect users’ socio-economic status

Resham Gupta
Last Updated: Feb 03 2018 17:40

TECHNOLOGY- Facebook has filed a patent for a technology that automatically detects a users' socio-economic status. The system also divides users in three categories-  working class, middle class or upper class.

“By predicting the socio-economic groups of users, [Facebook] is able to help the third party present sponsored content to the target users,” the patent read.

“Third parties are able to effectively promote their products or services, and the online system can provide a more engaging user experience to users,” it added.

Dailymail in its report said it is not clear if Facebook will use the technology to target users.