TECHNOLOGY- Social media hegemon Facebook will introduce major changes to news feed over the coming weeks, revealed CEO Mark Zukherberg on his page.
The emphases would now be on content that sparks conversation and not posts from brands and media houses.
"We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other," wrote Mr Zuckerberg.
"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down," added Mr Zuckerberg.
"But I also expect the time you do spend on Facebook will be more valuable."
Industry watchers have welcomed the changes but not without sounding a heathy warning.