Jimmy Kimmel Live! Fined $395,000 over presidential alert skit

Last Updated: Aug 16 2019 14:26
Reading time: 0 mins, 59 secs

The United States’ Federal Communications Commission (FCC) has imposed a hefty fine of $395,000 on hit ABC talk show Jimmy Kimmel Live! For mimicking a presidential alert on the programme last year.

Presidential alert is run by the Federal Emergency Management Agency (Fema) and is used to warn Americans of major threats such as missile attacks, natural disasters and acts of terrorism.

Last year on October 3 the alert was officially tested nationwide by sending a Presidential Alert notification to more than 200 million US mobile phones.

On the very same day, Jimmy Kimmel Live! replicated the emergency alert tone three times during a sketch mocking the warning system.

FCC says its rules bars broadcasters from mimicking the warning system "to avoid confusion when the tones are used, alert fatigue among listeners, and false activation".

ABC violated the rule by stimulating the alert tone. The broadcast network has since apologized for the same and has agreed to not broadcast it again.