TECHNOLOGY- Sensing the increasing pressure ‘likes’ and ‘views’ put on Instagram users, the photo sharing platform has hidden the number of likes on posts in several countries.
At the moment, Instagram users see a running total of people who have liked a post. And the count has become a measure of success or popularity on Instagram.
In the new trial, users will only see a user name "and others" below posts. They can still see the number of likes their own posts receive.
Instagram first launched the trial in Canada in May and has now rolled the feature in Australia, New Zealand, Ireland, Italy, Japan and Brazil.
"We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love," Mia Garlick, Facebook Australia and New Zealand director of policy, said in a statement.