Jay-Z enters Cannabis industry, joins Caliva as strategist

Last Updated: Jul 11 2019 13:28
Reading time: 0 mins, 33 secs

MUSIC- Rapper Jay-Z has legally entered the marijuana business by taking the role of chief brand strategist at California based company Caliva.

Caliva made the announcement through an Instagram post.

Jay-Z was also quoted by The Guardian as saying, “We want to create something amazing, have fun in the process, do good and bring people along the way."

Jay-Z is not the first celebrity to take interest in the booming Cannabis industry. Rapper Snoop Dogg and actress Whoopi Goldberg have also invested in the business.