ATHLETICS- World athletics’ governing body IAAF will be rebranded as World Athletics. The name will become operation from October.
IAAF was founded in 1912 as the International Amateur Athletic Federation. It took its present name in 2001.
Britain’s two-time Olympic 1500m gold medallist Sebastian Coe is the current head of IAAF.
Coe said the IAAF Council, meeting in Monaco, agreed it made “the sport more accessible to a wider audience while giving the global governing body the opportunity to more clearly communicate its mission as the leader of the world’s most participatory sport”.
“The hope is that our new brand will help attract and engage a new generation of young people to athletics.”