The company has announced that the new sub-brand will be called Reno and apart from the launch date of the new phone, there's little else that has been revealed. Judging by the logo shared on social media.
Reno looks to be a fun youth-centric brand. Presumably, the phones launched under this category will be price aggressive and pack features keeping the young audience in mind.
The first phone under the new Reno sub-brand will be launched on April 10 in China, Oppo has confirmed. Recently, Shen shared on Weibo that Oppo will introduce a new product line in April that will appeal to the global audience.
Oppo last year, introduced the Realme sub-brand in India to launch price aggressive phones in the country. In July, the company had announced that it is separating from Oppo to become a distinct entity and will be headed by Sky Li, former senior executive and head of Oppo India.
The phone was spotted on AnTuTu, and it is tipped to be called the Oppo Find Z.