Snapchat Testing Beta in 5 Indian Languages

Last Updated: Mar 07 2019 12:28
Reading time: 0 mins, 56 secs

According to the media reports, in its efforts to reach more users, photo-messaging app Snapchat has launched a beta test version in eight new languages, five of which are Indian.

The new languages being tested are Hindi, Marathi, Gujarati, Punjabi, Urdu, Malay, Vietnamese and Filipino, evidently focusing on the Indian market.

The turn of events is interesting after Snapchat CEO Evan Spiegel, in April 2017, infamously said that "poor countries" like India and Spain were of no interest to him for business expansion.

It is also not known whether the beta is being tested by Android users, iOS users or both. A 2017 Google report suggested that India would have nearly 536 million internet users accessing content in languages other than English by 2021.

"India is also the second biggest market, in terms of users, for both Instagram and LinkedIn. It then makes sense that Snapchat looks to make India a bigger focus," the report said.

In February, the photo-messaging app claimed that it had added 186 million daily users in the final three months of 2018, ending a streak of two consecutive quarters of declining users.