According to the sources, Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform.
The "Branded content ads" would enable advertisers to promote these Instagram campaigns just like they would any other advertisement, the report said.
"Brands are seeing that this branded content ad product sometimes help overcome challenges they have with organic branded content. We are exploring ways that brands can amplify branded content," the report quoted Ashley Yuki, Product Management Executive, Instagram as saying.
According to Yuki, the platform had been testing these advertisements since last year.
Social Media Today reported. "Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics."