"Moo Love": Cows Get Their Own Tinder-Style App for Breeding

Last Updated: Feb 11 2019 10:56

Cows and bulls searching for “moo love” now have a mobile app to help their breeders.

UK farming starts up introduced a Tinder-style app, called Tudder.

According to the Apple app store description, "Tudder is a new swipe-led matchmaking app, helping farm animals across the U.K. find breeding partners in the quest for moo love,"

Marcus Lampard, a farmer in Carmarthenshire in southwest Wales, has one pedigree beef shorthorn breeding bull listed on the app and says it's a lot easier to sell livestock online.

"Going to market is a nuisance," he said by telephone. "If I go to an open market with a bull, and then maybe bring it back, it shuts everything down on the farm for at least two weeks.''

Lampard, 76, said his daughter lists the cows online for him. "At my age, we think we're quite techy, but our grandchildren think we're hopeless," he said

The company didn't immediately respond to a request for comment after the app was described in the Sunday Times.