BADMINTON- India’s Rio Olympic Silver medalist PV Sindhu has signed a multi crore deal with Chinese sports brand Li Ning.
Sindhu has signed a four year sponsorship deal worth Rs 50 crore just days after Kidambi Srikanth was offered a cool Rs 35 crore deal over a four year period by the same company.
Mahender Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li-Ning in India, said the deal is almost identical to one signed by Virat Kohli with Puma in terms of yearly sponsorship.
“Sindhu’s deal is one of the biggest in world badminton. It is close to Rs 50 crore for sponsorship and equipment,” he added.
Sindhu is the first Indian to win a silver medal in Olympics and the World Championship.
Li-Ning has also signed men’s doubles pair of Manu Attri and B Sumeeth Reddy for a deal of Rs 4 crore each for two years. Commonwealth Games champion Parupalli Kashyap has been offered a Rs 8 crore deal for two years.