WhatsApp to start charging business users

Last Updated: Aug 02 2018 15:22

TECHNOLOGY- Messaging platform WhatsApp will soon start charging its business users under a new pay-to-use model.

Companies will be able to provide information and services, such as delivery dates or boarding passes, to customers via WhatsApp which in turn will charge the businesses for a confirmed delivery.

The companies using WhatsApp business will pay between 0.5 cents to 9 cents (0.3p to 7p) a message depending on the country the user is based in.

Messages sent via the WhatsApp Business API will be encrypted like all other messages.

Transport company Uber, the online store Wish and travel service Booking.com are among the first companies to adopt the new facilities.

Facebook had bought WhatsApp in 2014 for a whopping $19bn.